Your Cake Wish, Granted.
Genie was founded by Alan Paris Caballes with a vision to revolutionize the made-to-order economy. What began as a solution to the frustrations of ordering custom cakes—the long waits for replies, tedious back-and-forth conversations, and unclear pricing—has evolved into a cutting-edge platform that bridges the gap between artisans and their customers through innovative AI-powered technology.
To become the leading platform for customizing made-to-order products, transforming the way people create and purchase personalized items by bringing the made-to-order economy into the modern digital age.
To empower both customers and artisans with intuitive AI-driven customization tools that provide instant visualization, transparent pricing, and seamless transactions—making the process of ordering custom products as delightful as receiving them.
Genie is an online cakeshop with true customization features powered by AI. Our platform transforms the custom cake ordering experience.
While we can order almost anything online today—from band-aids to cars to houses—highly customizable products like decorated cakes remain stuck in Web 1.0. Customers still rely on messaging apps, food delivery platforms, and lengthy conversations with unclear outcomes.
Not all custom cakes are created equal. Simple, minimalist designs can be prepared in 5-10 minutes, competing directly with mass-market cakes from large chains. Yet the industry treats all custom orders the same way—through slow, manual processes. Genie changes that.
We are proud to have won first place at the Startup Innovation Summit – Innovative Business Start-Up Prototype Competition held during the Mandaue City Charter Anniversary Celebration. This prestigious recognition validates our commitment to innovation and our mission to provide technology solutions that make life better for communities.
Organized by the Mandaue Investment Promotions and Tourism Action Center (MIPTAC) in partnership with the Mandaue Chamber of Commerce and Industry (MCCI), the competition brought together the region's most promising innovators and entrepreneurs. Our victory demonstrates the value and potential of Genie in transforming not just the custom cake industry, but the entire made-to-order economy.